Coca-Cola® asked us to come up with an activation at Coachella that drives buzz and gets Gen-Zalpha to engage with the brand in a memorable way.

What we created was the first immersive performance by a virtual pop-star at Coachella. Performed on a 360 degree stage, with elements enhanced by AR - it gave viewers the feeling of being inside a Coca Cola bottle, and festival goers were put at the heart and centre of the experience.