CREATIVE DIRECTION / ART DIRECTION
Coca-Cola® asked us to come up with an activation at Coachella that drives buzz for Coca-Cola® and gets youth to engage with the brand in a memorable way.
What we created was the first immersive performance by a virtual pop-star at Coachella. Performed on a 360 degree stage, with elements enhanced by AR - it gave viewers the feeling of being inside a Coca Cola bottle, and festival goers were put at the heart and centre of the experience.
Coca-Cola® asked us to come up with an activation at Coachella that drives buzz for Coca-Cola® and gets youth to engage with the brand in a memorable way.
What we created was the first immersive performance by a virtual pop-star at Coachella. Performed on a 360 degree stage, with elements enhanced by AR - it gave viewers the feeling of being inside a Coca Cola bottle, and festival goers were put at the heart and centre of the experience.
Client: Coca Cola / Coke Studio
Virtual Popstar: Yameii Online
Immersive Technology Partner: Tool
Stage Build: PHNTM
Agency: Virtue (Vice Media Group)
Virtu
Virtual Popstar: Yameii Online
Immersive Technology Partner: Tool
Stage Build: PHNTM
Agency: Virtue (Vice Media Group)
Virtu
